Project Overview:
The healthcare industry deals with complex topics, making it difficult to establish a direct connection with users and achieve specific marketing goals. This challenge is a common issue in healthcare marketing. To address this issue, Ezisurg Medical created an official account on social media platforms in September 2021.
The company chose social media platforms such as Facebook, Twitter, and LinkedIn, making sure their visual style matches their brand’s personality and tailoring their content to suit the vibe of each platform.
In terms of content, Ezisurg Medical shares feedback and summaries of their activities while also showing how their products are used. It helped them to demonstrate their expertise, create a strong brand image, and build trust.
Project Outcome:
Throughout their social media accounts, Ezisurg Medical achieved impressive results. Collective exposure and interaction on Facebook, Twitter, and LinkedIn generated substantial data. The account has garnered over 600,000 impressions and 7,000 interactions, as well as an impressive growth of over 7,000 followers.