Big Successful 2022 Skyworth Super TV Global Tour
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Project Overview:
The 2022 Skyworth Super TV Global Tour embodies innovation and evolution. It visually represents the new product’s unique features while showcasing Skyworth’s research and development expertise, revitalizing the “Super TV” brand image, and strengthening B2B relationships.
In social media marketing, we’ve adopted the “1TV,1,000,000 Baht” strategy, collaborating with star hosts, tech experts, and KOLs. We have also worked with national media outlets to increase their national presence and leverage the “bystander effect.”
Project Outcome:
Our successful product launch in Thailand, Vietnam, and the Philippines strengthened Skyworth’s technological leadership, attracting users’ attention and boosting customer and partner confidence. The event had 400 customers from the three countries, with an impressive exposure of 77.8 million, animating excitement around Skyworth’s technology and brand.
