Beyond Next handed in a high-score answer sheet and recently won multiple well-known advertising awards for its Skyworth Coocaa overseas marketing projects in Russia and Vietnam.
On May 27, 2021, the “Advertiser” magazine held the 13th Golden Vision Award (GVA). Beyond Next won Gold Awards in Social Marketing group and Integrated Communication group. Also, we got Silver Award in Public Welfare and Corporate Social Responsibility group. These three awards are for Beyond Next’s Coocaa overseas case in successfully launching TikTok #coowithkids and #coowithsasha campaign across Russia.
The TikTok hashtag challenge invited users to create funny videos with filters and stickers, in order to build a young and cool brand image in Russia. Besides, we were in partnership with several influencers to attract more target users to participate, and finally reached over 300 million exposures.
The International Advertising Awards (IAI Festival 2021) was held in Beijing. Every year, there are more than 3,000 cases from 700+ enterprises around the Great China participate in this comprehensive advertising and brand marketing competition with a long history.
The excellent TikTok marketing campaign “#watchforfree” of Coocaa in Vietnam helped Beyond Next won the Bronze Award in Marketing Case group in this Festival. This campaign has attracted more than 100,000 TikTok users to participate and reached up to 300 million views in Vietnam, which means that every Vietnamese has watched it three times or more on average. There is no doubt that it could be called a phenomenal event across the country.
Later in early June, in 2021 Tiger Roar Award, Beyond Next won Bronze Award in Social Media Marketing group and Home Appliances group for the overseas marketing campaign of Coocaa. It proves once again that accurate insight into consumers is the beginning of a successful marketing campaign, and this is exactly the principle that Beyond Next has been practicing. “Chinese brands should understand the purchase habits of overseas consumers in order to break the barrier between consumers and brand products,” said Ariana, the VP of Beyond Next.
About us
Beyond Next Network is an agency who deeply cultivates Asian brands in international marketing. We are specialized in cross-border market segment, foreign public relations, and localization strategy, helping Asian brands to establish contact with global target audiences and achieve effective brand promotion in global markets.
Overseas integrated marketing
The integrated marketing communication is the most important part in overseas brand marketing to transmit brand concept and values to overseas consumers. In July 2020, we have successfully promoted “Youth With You 2” to the world by creating new marketing strategies.
International public relations agency
We will make overseas PR as a part of integrated marketing strategy, and maximize the sound volume of enterprises, brands and products through communication, reputation and crisis management, trade exhibition, etc. between external and internal companies.
Overseas social media marketing
Beyond Next is the pioneer of social media who good at using the mainstream social media platforms such as Facebook, Instagram and Twitter to carry out creative content planning and operation. Also, we are good at improving social level through paid advertising and content marketing.
Cross border marketing
Sales volume is the final criterion of brand marketing. With rich social marketing experience and AI big data analysis, it provides creative strategies and implementation for brands.
