In the fast-changing Chinese market environment, the traditional marketing model has been difficult to meet the efficient needs of foreign enterprises, for foreign enterprises, multiple docking and resource integration have become two major pain points. However, with the rise of “one-stop” marketing services, these problems are gradually being solved.
To begin with, let’s look at the drawbacks and challenges of the “non-one-stop” marketing model.
Under the traditional model, foreign companies need to communicate separately with multiple Chinese service providers, resulting in inefficient information transfer, high coordination costs, communication barriers and implementation bias. The challenges are particularly acute in a country like China, where the market environment is complex and volatile. China has a huge consumer base and a diverse digital ecosystem, with social media platforms alone encompassing WeChat, Weibo, QQ, Shake, Xiaohongshu and many other channels, which undoubtedly brings unprecedented complexity to brand marketing. Assuming an SME plans to enter the highly competitive Chinese market, its first task is to establish a strong brand image and raise awareness through effective marketing. Traditionally, this process may involve the following steps: firstly, a search for a Chinese brand design company, during which the company must articulate its vision, target audience and positioning in the Chinese market to ensure that the design team captures the core of the brand. Then, in the marketing strategy planning phase, the company turns to a Chinese consultancy, where it reiterates its brand philosophy, target group and expected market response, in order to obtain a precise marketing strategy. This is followed by the marketing execution phase, where companies need to interface with Chinese social media marketing companies, Chinese KOL co-operation platforms and other executing agencies. This means that for the third time, the company needs to fully explain the brand’s background, objectives and desired results to the new partner to ensure that the campaign is highly aligned with the overall strategy. Each time a new service provider is contacted, the company has to re-invest time and effort in explaining the background and confirming requirements, and this duplication of effort consumes valuable resources and slows down the overall progress of the marketing project.
Simultaneously, finding the right partners, material suppliers and channel partners in China is a time-consuming and complex task. With so many different service organisations in the Chinese market, companies have to invest a lot of time and effort in sifting through the needles in the haystack to find the right ones for their needs. This is not only a test of patience, but also a huge drain on resources. And even if you succeed in finding service providers in various fields, how to organically integrate the services they provide to form a synergy of brand development has become another challenge in front of foreign SMEs. Often, companies find that even if the quality of individual services is excellent, the lack of overall coordination and integration makes it difficult to maximise performance. In order to compensate for this shortcoming, companies may need to hire Chinese experts to carry out assessment and integration, which undoubtedly adds up to a considerable amount of expenditure.
However, with the help of One Stop Marketing, these complex marketing challenges can be solved, and its unique advantages can help foreign companies enter China to start a brand growth journey with high efficiency and ease.
Our company provides a full range of services from China market research, strategy planning, creative design, China media buying to results tracking. At BeyondNext, all departments work together efficiently under a single command to form a close-knit cross-departmental team, which means that as a client, you only need to interface with one experienced project manager to enjoy a full range of one-stop marketing services. Furthermore, all departments at BeyondNext have industry-leading expertise. We employ a highly effective and professional project management system that ensures that the core of the brand is interpreted correctly at the outset of the project and throughout all stages of execution, with strict process controls.
BeyondNext’s deep local industry expertise and extensive network of Chinese partners allows us to quickly identify and integrate quality resources without the need for brands to search for them. We understand the value and potential of the Chinese market and can quickly identify and integrate the best resources for your brand’s needs. We know which resources can truly drive your brand in China and which partners can maximise the benefits for your brand. That’s why BeyondNext carefully selects and maintains a network of high-quality suppliers for the Chinese market, covering everything from creative design to media placement. As experts in integrated marketing, we specialise in coordinating and integrating resources in the Chinese market environment, ensuring that each campaign remains consistent and efficient, allowing your brand to stand out and grow in the Chinese market.
ABOUT BEYONDNEXT
BEYONDNEXT，a full-service agency dedicated to solving the challenges of overseas brand communication. We provide professional social media management services for brands going global. Our results-oriented approach leverages media resources worldwide to achieve brand objectives.
