Project Overview

In 2023, Chinese car brand Tiggo launched its newest electronic SUV model, and the brand partnered with BeyondNext to develop a comprehensive marketing plan. based on the characteristics of the electronic vehicle market and target audience, BeyondNext created a set of multi-dimensional marketing content for the new SUV based on the electronic vehicle’s technological content, value retention, and exterior design. BeyondNext has created a set of multi-dimensional marketing content for this new SUV, published on platforms such as Zhihu, Bilibili, Baidu Post Bar, newspaper media, WeChat, Weibo, and by KOLs including, but not limited to, those in the fields of science and technology, life, environmental protection, automotive, and finance. As well as the whole platform of multi-angle topic entry, accurate reach the target audiences, topics include: the whole family is satisfied with the SUV, high-tech electronic vehicle purchase strategy, provide electronic vehicle purchase guide, subsidy policy, new energy value list. Particularly leveraging top-tier vertical media within the platform for recommendations and reviews, utilizing high-traffic media channels to generate hype and drive traffic for new product launches.

Outcome

Under the careful planning and execution of BeyondNext, the promotion campaign has achieved remarkable results. 50 featured articles were published on various media platforms, with a cumulative readership of 2 million times. Posts on Zhihu and Baidu Post Bar reached 3 million users through discussions and topics. Total exposure across the web exceeded 63 million. Average daily unique visitors to the website: surged to 4,500, an increase of 275%. Social media interaction rate: jumped to 3.5%, an increase of 337.5%. Vehicle sales directly attributable to the marketing campaign reached 1,300, with an additional 5,000 sales expected to be impacted by increased brand visibility.