Content e-commerce, as the name suggests, is a new business model that combines merchandising with quality content. It attracts potential customers by creating valuable content, which in turn promotes merchandise sales. In China, content e-commerce i ...
In today's fierce competition in the Chinese market, it is not uncommon for companies to have excellent products, however, many brands are faced with the awkward situation of "fragrant wine is also afraid of deep alley". Even if the products are of h ...
Against the backdrop of globalization, more and more small and medium-sized overseas brands are exploring the Chinese market and seeking new growth opportunities. However, entering the Chinese market is not an easy task. Brands need to fully understa ...
Beyond Next handed in a high-score answer sheet and recently won multiple well-known advertising awards for its Skyworth Coocaa overseas marketing projects in Russia and Vietnam. On May 27, 2021, the "Advertiser" magazine held the 13th Golden Vi ...
Recently, on the Chinese fitness APP Keep, more than 40,000 people watched a live fitness course, setting a record of 25,000 Keep users online at the same time. Pamela, the German broadcaster, prevails in the global fitness industry, and is called a ...
SouFeel is a Chinese vertical business brand of jewelry. It broke even within six months after its overseas launch. So far, the official website has 8 languages, sales in more than 70 countries, and over a million fans abroad.The overall returned cus ...
On December 29, 2020, Top Brand Innovation (TBI) Summit ceremony was held in The Longemont Hotel Shanghai, Beyond Next with multiple overseas marketing cases, won the China Outstanding Brand Innovation Awards, in group of Annual Brand Service in Mark ...
On January 21, 2021, iResearch held the "2020 15th Marketing Award" online award ceremony. Beyond Next won the "Best Social Marketing Award" with the case "Skyworth Coocaa overseas marketing, hip-hop TV will blow you up", which is the only cross-bord ...
On December 26, 2020, the China Brand Digital Innovation Frontier Forum & CLB China's Leading Business Innovation Awards Ceremony with the theme of "Innovation foreseeing the future" held in Shanghai Liyuan. As one of the only two overseas market ...
In the first half of 2020, we experienced a global pandemic together. It has changed our lives in different aspects. It has also changed the Chinese brand's confidence in expanding overseas markets. While many Chinese brands are hesitating in th ...
